Our Last Chance to Save the UK and EU from BREXIT DISASTER

3 Mar 2017 Campaign Deadline
£5,000.00 Minimum Target
£755.00 Raised So Far
228 Backed This Campaign
UK Government Target Entity
National, United Kingdom Target Audience
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The Situation:

Following 23 rd June’s tragic referendum result the UK has seemed doomed to suffer the devastating consequences of a Hard Brexit from the EU. 16 million UK citizens have been left frustrated by the insanity of the situation and without a voice in the negotiations that will determine the future for our generation and posterity.

Now however our brave and robust Judiciary has given us a glimmer of hope by striking down an illegal and dictatorial process and bestowing power upon our Sovereign Parliament.

Despite this Prime Minister Theresa May and her cabinet seem hell bent on plunging us as rapidly as possibly into the darkness of the Brexit abyss. We must act urgently to prevent this by campaigning powerfully in order to empower our MP’s to stand up against Downing Street’s madness and prevent this catastrophe.

Seize this moment to unite and campaign to save our nation.

CROWDFUNDING AN OUTDOOR MEDIA CAMPAIGN

Through the unique concept of CrowdAction we will use the funds contributed to create a powerful media campaign that can reach millions of people rapidly and create sufficient pressure on our MP's and Parliament to stop Article 50 or at minimum safeguard our access to the Single Market with a soft brexit.

Billboard Campaign:

Outdoor marketing through billboards (please see our planned examples below) and bus shelters across the UK will be our primary advertising medium. By dominating the public domain with our core message we can create an amplified level of CrowdPressure and use the power of public opinion to convince our MP’s in Westminster to fight against a premature triggering of Article 50 that will inevitably result in the dire consequences of a Hard Brexit and loss of the single market.

It is widely believed that following the unravelling of the lies told by the Leave campaign the Remain campaign would today win in a 2 nd Referendum. If proven true this would greatly sway Parliament’s vote and there is no better way to evidence this than through a CrowdAction campaign Crowdfunded by the UK population that can propel this message forcefully at Westminster.

While the initial billboards will focus on key high profile locations in London and specifically Westminster borough we believe that success at this level will then snowball and garner greater support and raise the level of funding needed for a National scale media campaign that can force positive change on this issue.

Minimum Campaign Target: £5000

Medium Type Location Quanitity Cost Duration Impact
Billboard Mainframe Victoria Station, London 1 £5,000 2 weeks 3.5 million

Reach Campaign Target: £25,000

Medium Type Location Quanitity Cost Duration Impact
Billboard Mainframe Victoria Staion, London 1 £5,000 2 weeks 3.5 million
Billboard BT KIOSK Wesminster, London 20 £20,000 2 weeks 5 million

Strategic Media Partner: JCDecaux

Crowd Crusader is proud to partner with JCDecaux (the UK’s largest outdoor advertisement agency) for the creation and execution of all billboard CrowdAction campaigns. As a member of JCDecaux’s ‘nurture programme’ this crowdfunding campaign will not face any billboard creation, setup or operational costs and all funds available will be deployed towards media buying and maximising the reach of the advertisements.

Campaign Objectives

  • Stop Article 50 from being triggered prematurely, before a comprehensive debate by Parliament and a guarantee from the Government that the UK will remain in the single market

Campaign Strategy

Media Campaign

A powerful media campaign will help raise public awareness for this Campaign Issue and create the level of CrowdPressure required in order to achieve the primary objectives. See below the specific mediums selelcted by this CrowdAction Campaign.

Campaign Medium

Online Banner

Reach a wide internet audience using the most cost effective medium through image and text banner marketing on social media platforms and relevant websites.

Billboards Primary

Campaign outdoors by using billboards and advertisement hoardings to reach the Crowd in public areas and while on move.

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